MMA - Like a big crocodile with a wide open mouth, leading MMA promoter Ultimate Fighting Championship (UFC) absorbed its World Extreme Cagefighting (WEC) promotion on Thursday. The merger adds two championship belts and close to 70 fighters.
UFC president Dana White is in a dominant position in the MMA industry and appears to be doing a consolidation play around the world. White is specifically targeting Asia as providing added growth to the fast growing combat sport. UFC is the fastest growing sports brand in the United States.
WEC fighters now fight under a single banner. The merger will happen gradually in 2011. The UFC's non-pay-per-view shows air on Spike TV.
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